Meet The Team & Services

Discover our local team

Madison Pahl

Owner/Strategist/Events

Cassandra Wilson

Photographer

Natasha Carrier

Reels / Social Media

Olivia Baychu

Web and Graphic Design

Madhatters Studios is a small, local team that believes marketing should feel clear and manageable, not chaotic or overwhelming. Led by founder and marketing strategist Madison Pahl, we work closely with businesses to figure out what actually makes sense for them. From social media strategy and brand photography to website builds and milestone campaigns, everything starts with intention and a plan that fits your stage of growth.

Cassandra brings brand photography with a deep, moody style that adapts to each business’s vision, creating visuals that feel elevated and true to the brand. Natasha keeps content moving with reel creation and trend awareness that helps businesses stay current without feeling forced. And through our collaboration with Calgary based UX and brand designer Olivia Baychu, we build thoughtful brand identities and user focused websites that look polished and function beautifully.

Together, we help businesses show up consistently, confidently, and in ways that feel sustainable long term.

Ready to stop guessing at social and actually see results? Our social plans are designed to match your brand’s rhythm. There's something for you whether you’re just starting out or ready to go all-in.

Social Plans

Madhatter's Studios has three different levels of social media plans to help take the pressure off of your business.

Teacup Plan - Social Basics

$ 450/ month

For businesses dipping a toe in.

6 social posts (carousels, reels, captions)
1 strategy call (30 min)
Light tone alignment
1 Reel Filming Session

The Hatbox - Social Plus

$ 950/ month

Your polished, consistent online presence.

12 social posts (optimized mix)
2 strategy calls (45 min)
Monthly calendar
Analytics + recommendations
2 Reel Filming Sessions

The Wonderland – Social Deluxe

$ 1900/ month

Done-for-you social with campaign energy.

20–25 posts (reels, carousels, stories, captions)
Weekly check-ins or ongoing support
Seasonal campaign concepts
Analytics dashboard with insights
Ad campaign design & creative (graphics, copy, targeting recs)
3 Reel Filming Sessions

Full Scale Marketing Plans

Need more than social? These full-scale plans bring strategy, creativity, and accountability under one roof so you can finally market with confidence

The Mad Hatter’s Banquet – Marketing Essentials

$ 2900/ month

For businesses ready for more than socials.

Everything in Wonderland, PLUS:
Monthly email newsletter (written + designed)
Event marketing support (expos, launches, promos)
Blog/article (1–2 per month, SEO-friendly)
Seasonal marketing calendar across channels
Consulting on radio/print partnerships

The Queen’s Court – Full Marketing Partner

$ 4500/ month

For businesses that want Madhatter's as their fractional marketing manager.

All of Banquet, PLUS:
Press releases (as needed, up to 4/year)
Partnership/sponsorship strategy
Quarterly marketing workshops/planning sessions
Multi-platform campaign coordination (social, email, traditional media, events)
Ad campaign creative + asset buildout (client handles launch/management or outsources)

The White Rabbit – Launch Package

$ 2500/ one time

A 6-week sprint for big events, product launches, or campaigns.

Campaign strategy & creative direction
10 social posts tailored to launch
Ad creative (graphics, copy, targeting recs)
Email sequence (2–3 sends)
Event signage/collateral design

Add-Ons

Sometimes you just need a little extra magic. Add these on to any plan or grab them à la carte.

Through the Looking Glass – Photography by Cassandra

$ 350/ month

For brands that need fresh, scroll-stopping visuals.

1-hour brand or product shoot with Cassandra
20+ edited images for social + website use
Styled to match your content calendar themes
Delivered ready to post

The March Hare’s Megaphone – Traditional Media Strategy

$ 350/ month

Blend old-school with new-school.

Consulting on radio, print, or outdoor campaigns
Messaging alignment between traditional + digital
Creative brainstorming for cross-platform campaigns
Media schedule planning (so ads don’t overlap or compete)

The Mad Tea Strategy Session – Consulting Deep Dive

$ 200/ consult

For when a business needs clarity, not just content.

90-minute intensive strategy call
Audit of current marketing (social, events, traditional, ads)
Action plan with 3–5 custom growth moves
Can be one-off or recurring quarterly

What our Clients are Saying

Madison makes my life easier on a DAILY basis. She is SUPER skilled in all things marketing, including design, what to say, what the stats mean, and how to help you best. If you are looking for someone to help take care of this part of your business, she will do it in the BEST way. As well, she puts her whole heart into everything she does, and it shows! She doesn't just get the job done quickly, she makes sure that she does it in the best way to promote YOUR business!

Jenn Morton
City Events Co.

Madison has been an absolute pleasure to work with at Deluxe Design Center. Transitioning from our radio sales rep to managing our social media, she’s brought the same intelligence, creativity, and professionalism to every task. Her fresh, consistent content keeps our brand vibrant, and her friendly, approachable nature makes collaboration a breeze. Madison’s work is top-notch, and I wholeheartedly recommend her marketing services!

Jenn

The Deluxe Design Center

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