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Madhatters Studios Marketing & Events

Retail ·

NEXT Home & Garden

With NEXT Home & Garden, we're creating a fun, personable brand that feels approachable online and gives people a reason to come through the doors in person.

The challenge

NEXT Home & Garden had the charm and personality of a great small-town hardware store, but needed to bring that same energy online, increase local awareness and give more people a reason to walk through the doors.

The strategy

Create funny, relatable content that brings the personality of the store to life, while naturally showcasing everything NEXT has to offer, from unexpected finds and useful tools to the knowledge and expertise of the people behind the counter.

What We Did

  • Social Media Management: Ongoing management across Facebook and Instagram.
  • Content Creation: Funny, relatable reels and posts showcasing products, expertise, staff personality and the store itself.
  • Content Strategy: Strategic planning focused on local awareness, community connection and driving in-store traffic.

Results In Under 6 Months

  • 232K+ Organic Views
  • 8.4K+ Organic Engagements
  • 62% Increase in Engagement Rate